Final Project – Case 10; Page 10-1
Blue Nile, Inc – Stuck in the Middle?

Complete a table on key ratios:
Current Ratio – Current Ratio = CA/CL
ROI% – ROI = NP after taxes/Total Assets
ROE(%) – ROE = NP after taxes/Shareholder Equity
Net Profit Margins (%) – NPM = NI/Revenue

And answer the following questions:

1. How does Blue Nile create trust in buying an expensive item like an engagement ring?
2. How does Blue Nile educate potential customers?
3. How does Blue Nile get users to buy expensive diamonds on a mobile device?
4. How does Blue Nile make the diamond buying process hassle free?
5. How can Blue Nile grow internationally if the Internet is not always available?
6. Can Blue Nile expand its product offerings beyond diamonds and jewelry?
7. Is Blue Nile “Stuck in the Middle?”