Order Description
Answer the following questions. 200 words each

1. Select one song and in your first blog, describe the elements of the song that function as a distinctive “hook” – that is, the element(s) that would seem to make the song distinctive and/or
memorable

2. rtists use a range of promotional tools to develop their brands, including images, interviews, appearances in film and television, (auto)biographies, themed concerts and publicity stunts. Often
self-promotion can be humorous, ironic, self-deprecating, or otherwise “reflexive” in relation to the music industry and commercial motives. Find an original, daring or surprising promotional
strategy by a popular music artist, and explain how the promotion works to “brand” the artist

3. Identify a subculture (whether musical or otherwise) and explain what makes it a subculture. For example, is it a place-based subculture? Or based on a social identity (gender, race, class…)?
Or based on shared taste practices?

4. What are the things that make Hip Hop authentic and why? How is the notion of “keeping it real” related to a performance of race in Hip Hop music?