The purpose of this report is to;
 demonstrate the role of attractions in destination development;
 apply destination development theory;
 consider the impact of issues on destination stakeholders.

The report of the Bird’s nest stadium in Beijing, China MUST content:
a) Explain the destination (type, size, other attractions and services available for visitors, the attraction mix)
b) Identify the main market/s (source market, demographics, visitation patterns) and how the destination is currently marketed to these potential visitors.
c) Assess the stage of development of this destination
d) Project how technological, economic, social or environmental issues may impact this destination in the future.

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