Essay must develop an understanding of the following 2 concepts:
1) Audience Analysis- indentifying, understanding and ranking your audience. Must cite Weymouth Steel case.
2) Point of View- Understanding competing motives, needs and viewpoints, must cite Smith Financial Corporation.
Paper must also cite textbook Management Communications Principles and Practice, 3rd Edition by Michael E. Hattersley and Linda McJannet as well as reputable library sources.
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