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Ashland Inc. is a Fortune 500 company, ranked 307 in 2012. In 2002, the organization struggled with dips in performance and high employee turnover. Listen to this audio case to learn more about the company and their challenges with change management. Then answer the questions that follow.
http://www.change-management.com/tutorial-case-study-ASHLAND.htm (Links to an external site.)
1. Discuss and apply one change management theory to this case on Ashland. How did they eventually use this process to implement change? What was the change?
2. Research Ashland, Inc. and find out how well the company is doing today. Do you think the changes “stuck”? Why or why not?
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