Market Review Exercise.
With reference to the increasing brand strength of Apple
Produce a report which:
• Identifies the key trends in sales of smartphones and tablets
• Demonstrates an understanding of how Apple has developed a market position, which has enabled it to become a force globally.
• Explains why you think Apple has successfully expanded and become profitable.
• Identifies what you think the main opportunities and threats are in this market sector and how you think Apple can succeed in this hypercompetitive marketing environment.
• Comment on the extent to which innovation has contributed to the growth of the Apple brand
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