Annotated bibliography of 10 journal articles
You are required to develop an annotated bibliography of 10 journal articles which you
believe have made an important contribution to the debate around the importance or
the nature of Market Orientation (within an International Context). The annotated
bibliography needs to explain:
– Why you believe each article is important;
– The philosophical underpinnings and methodological approach taken in each
– The main findings and key conclusions of the article;
– The overall character of the bibliography as a whole, in terms of philosophical
underpinnings, methodologies, findings and how representative it is of the debate
regarding Market Orientation.
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