analyze an AD
ANALYZE AN ADVERTISEMENT (this is intended to be a light, somewhat fun essay) Organizing your analysis: Intro paragraph (6-10 sentences): Open with a hook or attention-getter. Then describe the ad and state its target audience. End with a thesis sentence stating what your essay will do. Body paragraphs (3-5 paragraphs of 6-10 sentences each): Each paragraph should analyze a different aspect of the ad. Order your observations so that the paragraphs are coherent. Think about use of color, camera angle, the text, the subject, how/where it′s portrayed, what makes it attractive, and so on. Include comments about ethos, pathos, andlogos. Make sure transition phrases open each new body paragraph, thus connecting your paragraphs fluidly. Conclusion paragraph (6-10 sentences): Now, discuss how you′d improve the ad! Suggest alternatives, such as new demographics who might be excluded from the current ad, a new slogan, new design, and so on.