AMN445 Strategic Marketing Management

Semester 2, 2015

Assignment 2: Major Report & Video Summary

Assessment Details

Purpose:    This component of assessment is designed to assess students’ ability to

critically evaluate an industry case study, identify critical factors, and

formulate strategy-based recommendations. It is also intended to foster

independent research skills and professional communication (written

and oral).

Format:    Students will produce a written report with a short video summary. The

report is to be written using size 12 Arial or Times New Roman font with 1.5

line spacing. APA referencing is required. Please include page numbers. An

accurate word count is to be included on the cover page. Videos should be

playable in either Windows Media Player and/or Apple Quick Time.

Limits:    Written report has a word limit of 2000 words (+/-10%, excludes references).

Video should be 3-4 minutes only.