AMN445 Strategic Marketing Management
Semester 2, 2015
Assignment 2: Major Report & Video Summary
Purpose: This component of assessment is designed to assess students’ ability to
critically evaluate an industry case study, identify critical factors, and
formulate strategy-based recommendations. It is also intended to foster
independent research skills and professional communication (written
Format: Students will produce a written report with a short video summary. The
report is to be written using size 12 Arial or Times New Roman font with 1.5
line spacing. APA referencing is required. Please include page numbers. An
accurate word count is to be included on the cover page. Videos should be
playable in either Windows Media Player and/or Apple Quick Time.
Limits: Written report has a word limit of 2000 words (+/-10%, excludes references).
Video should be 3-4 minutes only.
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