a) Perform a SWOT analysis for Alibaba.
b) How is the Chinese environment different from that of Western countries from the standpoint
of the creation of trust in the online environment?
c) What is the nature of the cybercrime ecosystem affecting e-commerce in China?
d) How can Western companies police and protect their brands from those counterfeiting their products in Taobao?
e) Assume that Alibaba’s top management team is considering a significant increase in
investments in one of the following two alternatives: a) big data biometric such as facial recognition technology; or b) more manpower to fight fraudulent activities on Alibaba.com, Taobao.com and Tmall.com. Which one would you recommend and why?

Category: Essays