Find a print ad that reflects one of the techniques the book discusses.
Write TWO paragraphs:
In #1: Define the technique (i..e, summarize in your own words what the textbook says about that technique) and explain how the ad you picked uses that technique (be sure to describe the ad while explaining this).
In #2: Select a second technique and define it. Then propose a new version of the ad that uses the second technique.

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