Advertising paper (two and half pages)
Three pages This paper for details to be add to the attached paper that we did before. Yoy need to write the additional details in order and insert each part that you will write in the right place in the attached paper.
Please find the attached table excel file that shows the all different (advertisement forms) and (media types) with their budget.
Required on the paper:
You need to write detailed breakdown and explanation for each media type, like tv, radio, print etc see below, and how much we are going to spend for it. Since we already wrote about each media type, please continue to write the requirement under each type in the same paper we wrote already.
o Advertising:
First, you need to write about the one time payment and explain why as noted on excel file. Please see the note in excel file.
? (TV)
You need to write about the selected channels and why we selected them. We selected them due to high number of viewers and our target audience. Provide number of the viewers or the order of the channels among others. Also, you need to write how much will cost us to advertise in each channel.
? (Radio)
You need to write that we selected the big cities to reach the highr target audience. And you need to write how much will cost and how many times the ad will be repeated as explain in excel file.
? (Print)
You need to write about the selected newspaper and magazines and why we selected them. We selected them due to high number of readers and our target audience. Provide the number of readers. Also, you need to write how much will cost us to advertise in each type.
? (Website development and maintenance)
You need to write about the cost.
? (Google Adwords)
You need to write about details of cost. Please make your research to understand Google Adwords to be able to explain that in the paper.
? (Promoted Tweets)
You need to write about details of cost. Please make your research to understand Tweets ad to be able to explain that in the paper.

o Sales Promotion: (Customer Promotion):
? (Samples)
You need to write about the details cost as mention in excel file and also you need to mention that we will distribute those samples in City Forums and Exhibitions in different cities.

o Public Relation:
? (Publicity)
You need to write how PR is important and write about different ways to do PR. You need to write how much will cost us based on the attached excel file.

Note: The paper for make breakdown for all media types that mentioned on excel file.
Important:
In addition to the top requirements, you need to write about (Branding Strategy) in one paragraph.

Management paper (half page)

Since Proof the company is one of Unilever devesions, you need to write about where this devesion (Proof) fit in the over all Uvilever organization (Probably under the home care person)