Project description
Subject: ADVERTISING
Assessment information Below is a list of criteria that will help you put together the 3 blog posts for your digital submission. You will be assigned THREE separate sets of required readings to produce THREE blog posts. Each blog post you write will total 500 words for a total of 1500 words for the final submission. Each individual blog post MUST include: 1) A list of 5 to 7 key concepts or vocabulary words you found challenging in the reading. 2) A clear and robust definition and an example to demonstrate your comprehension of ONE of these challenging words/concepts (50 words). 3) A short summary of the article (200 words). 4) A brief reflection on the implications of a key quote or idea in the reading. Try and relate this to something within popular culture, including an ad, image, film, tv show, or news event, etc.(200 words). 5) A question for classroom discussion. Questions can include anything that you want further clarification on? A challenge to something the author has written? A probe for more information? Or anything else that comes to mind. Questions should be open ended no closed questions (50 words).

You must include all of the required components for each blog entry. It would include excellent definitions and examples of the key words; demonstrate an excellent capacity to synthesize and summarise complex articles; demonstrate excellent analytical skills through your reflections on the articles you have been assigned; and finally demonstrate an excellent critical capacity via the question you have been asked to compose for discussion.
TOPIC :Meet the players in the new advertising Food Chain
Meet the Players in the New Advertising Food Chain: According to Forbes Magazine, 95% of Googles revenue comes directly from its advertising. Instead of charging users for its storage or business apps, like GoogleDocs, Google has long since realized that its future lies in the currency of data. Today we will consider the computational advertising data economy by looking at some of the key, yet hidden players in this new food chain, comprising of corporations from Axciom, to Blue Kai, to Kiss Metrics.
Required Readings
Turow, J. (2011). Chapter 3: A New Advertising Food Chain. The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth. Pp. 65-88
Additional Readings
Cot, M. (2014). Data Motility: The Materiality of Big Social Data. Cultural Studies Review,20(1), 121. doi:10.5130/csr.v20i1.3832
Mosco, V. (2014) To the Cloud: Big Data in a Turbulent World. London: Paradigm.
Worstall, T. (2012). Facebook Is Free Therefore It Is You Getting Sold, Forbes, 11 October 2012, http://www.forbes.com/sites/timworstall/2012/11/10/facebook-isfreetherefore-it-is-you-gettingsold/