Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an

American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization’s mission.

3. Find an international version of an advertisement for one of the products.

4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
incorporate the Sources :

Snell, R. (2007). Compliance/ethics program hierarchy of needs: A less conventional approach to understanding the relationship between compliance and ethics.(interpretation of the theory, maslow’s hierarchy of needs, A theory of human motivation by abraham maslow). Journal of Health Care Compliance, 9(1), 33.
Koltko-Rivera, M. E. (2006). Rediscovering the later version of maslow’s hierarchy of needs: Self-transcendence and opportunities for theory, research, and unification. Review of General Psychology, 10(4), 302-317. doi:10.1037/1089-2680.10.4.302

Principles of Marketing Version 2.0
By
John F. Tanner, Jr. and Mary Anne Raymond, chapter 3 & 4
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