“A Global” Company and Ethnocentric, Polycentric, Regiocentric Marketing Orientations Please respond to the following:
- From the e-Activity, select a global company, and determine and explain its marketing strategy.
- Choose one (1) global company, then classify this company as having an ethnocentric, polycentric, or regiocentric marketing orientation based on the product(s) or service(s) it sells. Justify the reason(s) why you believe the company exhibits the attributes of the selected orientation. Note: Make sure the company you selected is different from teh ones that your classmates selected.
ORIGINAL WORK NO PLAGIARISM
MINIMUM 400 WORDS
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