“ A customer is not dependent on us. We are dependent on him/her. He/She is not an outsider in our business. He/She is part of it.” There is no doubt that the digital revolution has changed consumer behaviour. The exchange between consumers and market
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the major theoretical themes you will be writing to, and bullet points outlining the evidence-based points that you intend to make in your essay under each theme. Minimum of 2 pages, max of 3 pages
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