Part 1– Product & Price (2 of the 4Ps)

Part 2– Promotion & Place (2 of the 4Ps)

a 4Ps competitor analysis of your primary (2-3) competitors, describing how they are positioned in the marketplace, identifying each primary competitor’s differentiation strategy (and how Allround is positioned to counter their points of difference) and describing each one using a “4Ps” Perspective

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